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Paris-based survey Ipsos-working group submitted its report on the Chinese people's Rating sponsors for the 2008 Olympic Games. Coca-Cola, at the head of the list. About 22.1% of the Chinese population to the survey indicated the beverage industry
August 10, 2007 (China Knowledge) - Paris-based survey Ipsos-working group submitted its report on the Chinese people's Rating sponsors for the 2008 Olympic Games.
Coca-Cola, at the head of the list. About 22.1% of the Chinese population in the survey, the contents of the beverage industry's most popular is the Olympic sponsor. Coca-Cola, was followed from Lenovo, with 21.5%, and Haier, 21.4%.
Others, for a list of the top 10 were Yili, dairy products, China Mobile, Bank of China, Tsingtao Beer, Mengniu, including a dairy, Li Ning, a sportswear, and Sohu, the Internet portal.
But in fact, Mengniu and Li Ning are not sponsors for the Olympic Games. And Adidas, the maker of sporting goods, which is a sponsor for the game, only 17 Place on the list.
The report cites the reputation and recognition of Mengniu and Li Ning in China as because of the risk of them as sponsors. The report adds, Adidas needs to better known as one is paying bills.
The survey also showed that the human preference for products games sponsors. Purchases rose by 13.65% on average, while the games' logo appears on their products. |
